Business and corporate leaders are in a race to constantly adapt and leverage on emerging technologies to anticipate trends and challenges ahead, to ensure its business model remains relevant and competitive in the current marketplace. However, ideating a business strategy requires being constantly forward-thinking and forward-looking to develop and execute an excellent product and service.
10 years on, redONE is one of the leading telco companies and is also known for being the first Mobile Virtual Network Operator (MVNO) in Malaysia, providing connectivity to rural areas. This company has a unique and sustainable business model, with a focus to make digital entrepreneurship more accessible and inclusive for Malaysian youth.
As a company, redONE is focused on bridging the digital divide and addressing digital inclusiveness in the diverse community. On the other hand, developing the right talents is also prominent in taking this business growth forward.
Activate to Innovate: Let’s Chat with redONE
Thursday, 28 April 2022
4.00pm - 4.30pm
In this special edition, Karamjit Singh, CEO of Digital News Asia will chat with Farid Yunus, Chief Executive Officer of redONE to get his perspective on what it takes to innovate and become more than just a telecommunication company and what’s in store in the next chapter.
About Farid Yunus, CEO of redONE Network Sdn Bhd
Farid Yunus rejoined redONE as CEO in January 2019. He joined after launching Yoodo, Malaysia’s first truly customisable digital mobile service, which is owned and operated by Celcom Axiata. Before creating Yoodo he had been Celcom’s Chief MVNO Officer, in charge of managing Celcom’s Mobile Virtual Network Operator partners. Prior to that he was seconded to redONE (formerly known as REDtone Mobile) in 2012 for four years as their Chief Executive Officer to help drive the company’s growth. redONE subsequently became the fastest growing Postpaid mobile service provider in Malaysia, winning the 2014, 2015 & 2016 Frost & Sullivan MVNO of the Year awards, and numerous other prestigious awards thereafter including Best Brand in The Star SOBA awards in 2019, 2020 & 2021, and Digital Initiative of the Year in the Asian Telecom Awards 2022.
Before his secondment, Farid was Celcom’s Chief Strategy and Business Transformation Officer, responsible for technology and market strategies and business planning. Prior to that he was the head of its Enterprise Services division, which went on to become the market leader in the corporate mobility segment. Before joining Celcom in 2006, Farid was a wireless industry analyst with the Yankee Group in London, focusing on mobile markets and operators in Europe, Middle East and Africa. He has over 20 years’ experience in the mobile industry, and holds a Masters degree from the University of Leeds, and a BSc in Telecommunications from Ohio University.
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